Have you ever thought about gamifying your brand? Gamification is becoming more and more integrated into our everyday life. And it's time to adapt it into your marketing strategy if you haven't already. Some of the leading brands in the gamifying landscape are Starbucks, McDonalds and Coca Cola but it works perfectly well for smaller brands as well.
So, what are the secrets in gamification and why is it so effective? The 3 ingredients are: Achievement, Competition and Fun. Other important factors are reward and status as they increase consumer engagements and even loyalty to your brand. Here are 5 tips to get you started.
1. HOW GAMIFICATION CAN HELP YOU REACH YOUR MARKETING GOALS
Gamification is a perfect way of keeping the audience engaged with your company. But before you start make sure that you can relate to your business goals, so you don’t just run with the gamification idea just for the sake of it. It needs to have a solid purpose for the business. Once you have set out your goal make sure you can follow it up and see if you have reached your goal by integrate it with analytical tools.
2. DESIGN IT FOR YOUR CUSTOMERS
Have you done your research? If not, you could be taking a massive detour. If your customers are not receptive to your gamified content they will not play, no matter how good it is. So, remember, is your customer a sweet tooth Candy Crush player or an influential Fortnite player?
When communicating with your audience in the right way, it will build a personalised relationship with your brand and by doing so, consumers are invited to use the brands products or services. So, by incorporating the key values of the brand you can build a community that are all in it for the win - they push each other to push your products while living the brand.
3. START SMALL AND BUILD IT UP
Running small challenges and quizzes can be just as effective and won't break the bank either. It will also give you an insight on how your customers are responding to the gamification experience. It could be as simple as a competition. A simple but successful campaign could for instance result in an increase in following, shares and comments on social media. An interactive and memorable experiences of the brand will build on the relationship with your customers and eventually convert into sales.
4. GIVAWAYS OR INCETIVE TO PLAY
What will your audience gain to participate in the gamified experience? Make sure you outline this clearly otherwise you might lose some players even before they have tried the game. It could be anything from discounts, product samples or early release tickets. It needs to be a no-brainer kind of game otherwise you audience will abandon the game no matter how well designed. Remember people's attention spans are like a goldfish these days…. about 7 seconds.
5. IT'S FUN, FUN, FUN
Collect badges, conquer quests or even plant seeds. You don’t have to be in a creative industry to make your customers engage with your brand. By understanding your customers pain problems and basic human emotions every brand can tap into the realm of gamification – a way to gamify their life.