marketing statistics 2018

2018-12-17 | IN   HubSpot, Inbound Marketing, Digital Marketing, Advertising | BY Team Migaloo

“But statistics are so boring” – yeah, you heard it before. Yes, "stats" can be boring if you don’t have the interest and really don’t care about it. However, this can be applied on most things though. Just try to watch a soccer game when you're a basketball fan.

So, if you truly hate statistics and think they are boring. Stop. Reading. Now. Or give this article a chance. Why? Because we only picked a handful of statistics for you. If you want to read them all – head over to HubSpot’s excellent marketing statistics 2018. 

But, but, but...we really think you should pay attention to statistics. You can find many answers to many questions relaxing softly between all the numbers. Anyway, we picked three from each category and without further ado, here they are.

 

SEARCH ENGINE OPTIMIZATION STATISTICS

  • Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018)
  • Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
  • Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)

Bonus stat:

content-06g 

CONTENT MARKETING STATISTICS

  • 43% of B2B marketers say blogging is their most important type of content. (Social Marketing Industry Report, 2017)
  • 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)
  • 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016)

Bonus stat:

siri-06g 

SOCIAL MEDIA STATISTICS

  •  As of June 2018, Facebook had 1.47 billion daily active users and 2.23 billion monthly active users. (Facebook, 2018)
  •  Seven out of ten hashtags on Instagram are branded. (Sprout Social, 2018)
  • The average LinkedIn user spends 17 minutes on the site per month. (Wordstream, 2018)

Bonus stat:

soMe-06g 

VIDEO MARKETING STATISTICS

  •  41% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2018)
  • 32% of consumers engage with branded video on YouTube. (Tubular Insights, 2017)
  • Video will represent 82% of all IP traffic in 2021. (Business Insider, 2017)

Bonus stat:

 YT-06g

E-MAIL MARKETING STATISTICS

  •  56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)
  • Mobile users check their email three times more than non-mobile users. (Campaign Monitor, 2018)
  • 52% of customers are less likely to engage with a company because of bad mobile experience. (Campaign Monitor, 2018)

Bonus stat:

 email-06g

LEAD GENERATION STATISTICS

  • Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. (Martech Today, 2018) 
  • In the B2B setting, events help generate the most leads, while case studies help convert and accelerate the most leads. (Marketing Charts, 2018)
  • 27% of marketers say securing enough budget is their top marketing challenge. (HubSpot, 2018)

 

ADVERTISING STATISTICS

  • Ad blocking in the US has increased from 15%-30% since 2014. (Statitsa, 2018)
  • 66% of buyer-intent keywords are paid clicks. (Clever Clicks, 2018)
  • If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2018)

Bonus stat:

mute-video-06g 

MARKETING TECHNOLOGY STATISTICS

  • 24% of marketers plan to add messaging apps to their content strategy in the next year. (HubSpot, 2018)
  • Only 15% of enterprises are using AI as of today, but 31% are expected to add it over the next year. (Adobe, 2018)
  • 48% of customers started searching for the product they bought on mobile first. (Google, 2018)

READ OUR ARTICLE ABOUT AI HERE 

 

SALES STATISTICS

  • 18% of salespeople don't know what a CRM is. (HubSpot, 2017)
  • Four in ten reps have recently closed two to five deals due to social media. (HubSpot, 2018)
  • The most popular sales tools include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence. (Hubspot, 2018)

 

WANT TO TALK MORE ABOUT HOW STATISTICS CAN HELP  YOUR BUSINESS?

I'M READY. CONTACT ME

 

Header photo by Chris Liverani on Unsplash

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