The influence of the digital landscape has been steadily growing since the 1990's, and now, a few decades later, it is a major virtual environment for the vast majority of people on the planet. This digital environment is very dynamic, which means that a new year equals new trends to watch out for.
Hello 2019. Let's have some fun, why don't we!
PEAK FACEBOOK - THE BEGINNING OF THE END?
Not really. Facebook is still the largest social media platform and with a impressive amount of its users being over the age of 65, there is no better platform for marketing that targets a senior demographic. However, Facebook is having a continuing drop in popularity with the younger demographic. And the data breach that affected 14 millions users probably didn't convince the younger generation to stay any longer than they have to.
INSTAGRAM, WHEN YOU ARE TOO COOL FOR FACEBOOK
Wu-Tang is for the children. And Instagram is pretty much for the kids, teens and younger adults. Fortunately for Facebook, their greatest threat is no threat at all since they bought the company back in 2012. Instagram has already passed one billion users. That means it's one of the most rapidly growing social media platforms and, perhaps more importantly, much of its user-base is the coveted younger demographic, especially under 30, that Facebook is losing, due to its reputation as the social media platform for “old people.”
THE PEOPLE HAS SPOKEN, THEY WANT VIDEO
With 1.9 billions mostly active users that watches over 5 billion videos per day YouTube is the king, queen, prince, and princess of consuming videos online. Now video is paired with the incredibly accurate and valuable user metrics of digital media to provide much more useful data on how specific efforts are performing. So, whether you're creating videos for Instagram, Facebook, YouTube or even your own website, it's an effective digital marketing tool. Still don't believe us? Read this.
LIVE VIDEO - A DIFFERENT FORM OF VIDEO
One of the rising stars in digital marketing is the use of live video. Part of this is due to the massive spike in streaming services, thanks to popular channels such as "Twitch," which allows people to easily stream video game play, or even devices like Sony’s PS4 game console that come with live streaming abilities built right into the consoles. Combined with influencer marketing through a well-chosen personality, it can be a smash hit.
VOICE ACTIVATION IS (MOST LIKELY) THE NEXT BIG THING
We actually touched on the subject earlier, but thanks to Siri, Google, Alexa, and a host of other “smart” devices, verbal interaction with devices is continuing to rise. The real takeaway is that talking is simply a preferred way of interacting. And now the machines are finally catching up to the way people want to search, shop, and discover new things. That means that preparing for voice searches is going to require a different approach, but it's one area of digital marketing that can't be ignored because people are relying on it now more than ever.
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